Join Our Team

Hong Kong Media and Campaigns Assistant

Position Objective:

To manage and coordinate PETA Asia-Pacific's media work throughout Asia, as assigned by the supervisor

Term of Employment:


Reports to:

Vice President


Hong Kong or Manila, Philippines

Primary Responsibilities and Duties:

  • Coordinate and manage a media plan and an agenda of issues that can be released in Asia
  • Organize and maintain a database of Chinese celebrities
  • Draft and mail letters to celebrities and others, as needed
  • Organize and regularly update an Asian media database
  • Review news releases from other PETA affiliates and make recommendations about their potential effectiveness in Asia
  • Develop ideas to increase celebrity involvement in animal issues
  • Send out news releases (working with other PETA Asia-Pacific representatives), make follow-up and pitch calls to the media, and work to keep PETA Asia-Pacific's campaigns in the media spotlight
  • Coordinate the translation of materials, as needed
  • Coordinate the production of Chinese versions of PETA ads
  • Communicate with media outlets across the country, encouraging them to run stories by providing them with materials (e.g., ads, exclusives)
  • Assist with demonstrations and photo shoots, when needed
  • Direct media calls to the proper people
  • Travel for meetings, demonstrations, or other activities, when needed
  • Perform any other duties assigned by the supervisor


  • Outgoing and personable manner with exceptional communication skills
  • Excellent writing skills
  • Fluency in both English and Cantonese, with fluency in Mandarin a plus
  • Ability to deal patiently with the media
  • Proven thorough knowledge of all animal rights issues
  • Support for PETA Asia-Pacific's philosophy and the ability to professionally advocate PETA Asia-Pacific's positions on issues
  • Must adhere to a vegetarian lifestyle
  • Ability and willingness to travel if necessary
  • Computer proficiency
  • Commitment to the objectives of the organization
  • Previous activist experience preferred
  • Must be a Hong Kong resident

To apply for a position with People for the Ethical Treatment of Animals (PETA) Asia-Pacific, please complete this application form. Because of the high number of submissions received, applications are not accepted by other means. Depending on your experience and your country of residence, some positions may require you to work as an independent contractor. Independent contractors are not employees and are not entitled to benefits.

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