Award-winning hip-hop artist Suffa doesn't think that chickens should have to suffer and die just to be stuffed into a bucket of greasy food. The outspoken member of the Adelaide-based hip-hop trio Hilltop Hoods—whose recently released album State of the Art debuted at number one on the ARIA charts and went platinum—took time off from promoting the group's latest release to appear in PETA Asia-Pacific's newest ad blasting fast-food giant KFC.
A lifelong animal lover, Suffa just doesn't think that it's right to make chickens suffer for food.
"The chickens who end up in KFC's buckets have their sensitive beaks cut off with a hot blade and are crammed into windowless sheds with tens of thousands of other chickens," he says. "The sickest thing of all is that a lot of times, chickens are still conscious when their throats are slit or when they're dunked into tanks of scalding-hot water to remove their feathers."
This isn't the first time that Suffa has put his famous face—and voice—to work for animals. He and the rest of the Hoods performed at an Animals Asia benefit concert to raise awareness about the plight of bears on bile farms in China.
Suffa hopes that fans who see his ad will be inspired to do something—anything—to make life a little bit better for the more than 850 million birds raised and killed every year for KFC's restaurants.
"All that PETA is asking KFC to do is to make simple improvements to the way that its suppliers treat chickens," he says. "Even making the simplest changes—like boycotting KFC—can make a huge difference."
Want to follow Suffa's example and do your part to help chickens? Please send polite comments to KFC executives and tell the company that you won't go through one of its store's doors until KFC agrees to implement improved animal welfare standards for the chickens raised and killed for its restaurants.