News Releases

PETA'S LETTUCE LADY BRINGS VEGETARIAN MESSAGE TO KUALA LUMPUR

Clad in Exotic Gown Made of Lettuce Leaves, Beauty Will Ask Residents to 'Let Vegetarianism Grow on You'

 

For Immediate Release:

1 September, 2009

 

Kuala Lumpur -- Appearing outside Pavilion Mall in a spectacular full-length gown made of lettuce next to the tagline "Let Vegetarianism Grow on You", a member of People for the Ethical Treatment of Animals (PETA) Asia will urge shoppers and passersby to go vegetarian:

 

Date:  Wednesday, 2 September

Time: 12 noon sharp

Place:    In front of the fountain at the Bukit Bintang entrance to Pavilion Mall, Kuala Lumpur

 

The dietary laws of Islam require that animals be "healthy and moving" when their throats are cut. When these laws were instituted thousands of years ago, they were intended to minimise pain to animals and were probably more humane than any alternative. However, with today's high-speed mass production and modern sanitation laws, ritual slaughter has made a mockery of its original intent. Cows, chickens and other animals raised for their flesh are dehorned and debeaked and have their teeth, tails and testicles cut off -- all without any painkillers. They are kept in extremely crowded, filthy enclosures and are denied everything that is natural and important to them. At the slaughterhouse, animals are routinely hung upside down, have their throats cut, are skinned and are scalded to death while still conscious. 

 

Meat is also devastating to the environment. In its report Livestock's Long Shadow: Environmental Issues and Options, the UN concluded that raising animals for food generates more greenhouse-gas emissions than all the cars, trucks, SUVs, planes and boats in the world combined. The report goes on to say that meat is "one of the top two or three most significant contributors to the most serious environmental problems, at every scale from local to global". Also, feeding, transporting and slaughtering farmed animals and packaging, transporting and storing their flesh wastes enormous amounts of energy.

 

"We're asking people to turn over a new leaf and go vegetarian", says Lettuce Lady Ashley Fruno. "With so many delicious alternatives to meat available, it's easier than ever to enjoy great food without causing animal suffering."

 

For more information, please visit PETAAsiaPacific.com.

 

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