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Film Star and Her Furry Friend Promote Cruelty-Free Fashion


For Immediate Release:

February 10, 2010


Beijing -- Wearing an elegant white dress with angel wings and holding a cuddly rabbit in her arms, film star Sun Li posed for a new anti-fur ad for People for the Ethical Treatment of Animals (PETA) Asia today. Members of the media were invited to the set and were given a preview of the ad, which will read, "Be an Angel for Animals--Don't Wear Fur." Volunteer Mei Yuangui shot the ad, and David Tian was the makeup artist.


An undercover investigation of fur farms in China revealed that workers smashed the heads of foxes and raccoon dogs against the ground and that the animals were still panting and blinking their eyes as they were skinned alive. A PETA investigation of rabbit fur farms in China documented that rabbits were crammed into cages that were encrusted with urine and feces. Workers pulled rabbits out of cages by their ears and electrically shocked them in the head--often multiple times--while the terrified animals kicked and screamed. Workers then hung the rabbits upside down and decapitated them. Investigations on European fur farms have found that animals--including minks, chinchillas, and even hamsters--are kept in unbearably small cages and are subjected to fear, stress, disease, parasites, and other physical and psychological hardships on a daily basis. Animals killed for their skins are suffering worldwide, all for the sake of a cruel industry that makes billions of dollars annually.


The globalization of the fur trade has made it impossible to know where individual fur products come from. Even if a clothing label says that a particular fur garment was made in a European country, it is likely that the animals who were raised and slaughtered for the garment lived elsewhere--possibly on an unregulated Chinese fur farm.


"Every piece of fur, even if it's 'just a little trim,' means that an animal suffered horrendously," says Li. "With all the warm, stylish alternatives available, there's no excuse for wearing fur."


In 2008, Li starred in the film Painted Skin and Iron Road. Her new TV series, Auntie Duohe, is now showing across the country. Li received a Best Actress award at the RomaFictionFest and was nominated for the Best Supporting Actress award at last year's Hong Kong Film Awards.


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