Group Calls On Designer Giorgio Armani to Drop Fur as New Undercover Investigation Shows Animals on Chinese Fur Farms as They Are Maimed and Beaten to Death
For Immediate Release:
November 14, 2011
Tokyo -- Tomorrow, members of People for the Ethical Treatment of Animals (PETA) Asia will sit hunched over in cages with signs reading, "Armani: Animals Suffer on Fur Farms," outside the company's Ginza store. With the launch of PETA's latest undercover fur investigation, the group is calling on Armani to ditch fur, as the investigation of fur farms shows animals as they have their necks broken or are beaten to death with steel rods. Some animals are skinned alive:
When: Tuesday, November 15, 12 noon sharpWhere: Outside Giorgio Armani, 5-5-4 Ginza, Chuo-ku, Tokyo. (Accessible from Ginza Station via the Ginza, Hibiya, and Marunouchi lines; a map is available at http://www.armani-ristorante.jp/prive/shopinfo.html)
Much of the world's fur comes from China--now the world's largest fur exporter--where there are no penalties for the abuse of animals on fur farms. Video footage from PETA's undercover investigation of rabbit fur farms in China shows rabbits crammed into filthy cages encrusted with urine and feces. Workers at the farm pull rabbits from cages by their ears and shoot them in the head with electric stun guns--often multiple times--while the terrified animals kick and scream. They are then hung upside-down and decapitated.
"Fur-wearers are responsible for the suffering of animals on fur farms who are deprived of their most basic needs; forced to live in filthy, miserable conditions; and killed in pain and terror," says PETA's Vice President Jason Baker. "When you buy fur from Armani or any other store--even if it's 'just a little trim'--you're supporting one of most hideous industries on Earth."
Broadcast-quality video footage of rabbit fur farms is available here: http://petaav.com/china_rabbit_fur_farm_investigation-11-08-PAP.htm. For more information, please visit PETAAsiaPacific.com.